This isn’t the homelessness you can see.
Social Mums Club is proud to support The Forgotten Women – Live Like Her Challenge 2026. For every special edition t-shirt sold, $10 goes straight to providing homes for women aged 55 and over who have nowhere safe left to go.

They spent their lives caring for everyone else. Now they need us.
Across Queensland, more than 40,000 women over 55 are quietly struggling — worn down by rising living costs, little or no superannuation, and a housing crisis that’s leaving them behind. A bereavement. A divorce. An illness. That’s often all it takes for a lifetime of hard work and contribution to end in nowhere secure to call home.
Nearly 80% of single retired women in Australia are now living in poverty. But you won’t see it. There’s no queue, no shelter line — just a car parked somewhere quiet, a couch that isn’t theirs, a bag packed and ready to move again. Invisible. Forgotten.
It could be your mother. Your sister. Your aunty. Your grandmother.
No woman should be forgotten.
The Forgotten Women exists to change that — building safe, fit-for-purpose homes so these women can age with the dignity and security they’ve earned. Every dollar raised, every donation given, every t-shirt sold goes solely toward that mission.
Buy a t-shirt. Change a life.
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